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By Eliot Van Buskirk
Three of the four major labels have become partners in MySpace Music, which will extend MySpace's current musical offerings to merchandise, song downloads and more. Listening Post cited concern on the part of The Orchard, an aggregator of indie bands and labels, that the indie bands who built MySpace as a music destination would not be made partners in MySpace Music. Money generated from advertising on indie bands' profile pages will flow, in part, to the major labels. Wasn't the internet supposed to be about routing around this sort of damage?
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Dan Goldstein 2004
1. your audience supply. don't blow it too early. that is, if you've got some agents or producers coming, get 'em all there on one night and then pull out all the stops to fill the house. don't just keep extending for the sake of extending-you'll dry up your audience and then when it counts you won't have people left.
2. build a list. put out your own sign-in sheet at your shows to get people's email addresses. the list is the single most important thing in show marketing. build yours any way you can. don't send more than a couple messages a month.
3. celebrities. are one way to get people to come to a show.
4. quotes. ask people to send you their feedback about the show. if it's criticism, see 5. if it's positive, collect it together and use it in your plugs and on your website.
5. improve your show. constantly get negative feedback about your show and fix it. the easiest way to fill the house is through the word of mouth generated by happy theatergoers. if your show is too long or sound system too loud, you as a performer/director will never realize it, you need the crowd to tell you. if you're keeping an email list like in point 2, you can ask those people how the show was.
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