New so-called “360 deals” on major labels want a piece of everything the artist makes. They get their name because a circle has 360 degrees and these deals take revenue from all directions, sales, touring, licensing, publishing, acting, modeling, merchandise—you name it.
They offer big bucks, higher percentages and look and feel like major label deals of yesteryear, with the press releases and executives shaking your hand in offices perched high in some big-city skyline. But are they? Could it be that these deals are merely a façade: one where the label may be committing fraud right at the onset of the deal, and, in all probability, even BEFORE the toner on the contract is dry
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